About us

Who we are

Avocets is a menswear classic fashion collection founded in 2022. The collection is built on a classic approach to menswear creating easy to wear wardrobe staples using high quality and sustainable materials across the range. The world of Avocets is based on the philosophy of the freedom of birds with attraction to the life by the sea.

Values/Philosophy

Avocets presents a high quality refined essentials collection that will complete the everyday wardrobe with the aim to create the classics of tomorrow, pieces you want to return to for more options. The philosophy builds on sustainable practices while building on the concept of well designed everyday things.

Vision

Avocets is presenting 2 main collections a year and smaller drops in between with the aspiration to create timeless menswear pieces. We aspire to become the leading e-tailer in our region for timeless design through stylish and casual looks inspired by everyday life in the city and beyond.

Target

We want to attract a modern and refined man that is using his worldly experience to appear refined and sophisticated. It is a man where age is not a primary factor, but it is a question of style and lifestyle. Its is a working man who is dressing in classic designs and want to bring the same style with him from the city to the sea.